In China, the disposable income of residents has increased, as well as requirements on travelling and daily life. Therefore, the demand for backpacks grows greatly, although no strong brands have been formed and the market is generally occupied by international brands of high-end and cheap products with no guarantee on quality. Backpack market in China is of classic consumer good market and is transferring to fast moving consumer good.

In 2015, the retailing volume of backpacks in China was about 208 million and the value was RMB25.6 billion. Backpacks are not just a daily consumer good but also a fashion decoration. In 2021, the retailing value will be about RMB37 billion.

In China, backpacks are retailed through exclusive shops, department stores, e-commerce, retailing stores at tourist attractions and streets, and so on. In 2015, according statistics, about 37% backpacks were sold through exclusive shops, 36% department stores, 13% supermarkets and 10% online retailers. Backpacks with functions and ones of leisure have a well prospect, for that it is driven by tourism, which has grown continuously.

Figure No.	Figure Title
Figure 1	Retail sales of global bag and suitcase industry, 2011-2015
Figure 2	Retail sales of bags and suitcases in USA, 2011-2015
Figure 3	Retail sales of bags and suitcases in UK, 2011-2015
Figure 4	Retail sales of bag and suitcase market in China, 2011-2015
Figure 5	Distributions of bag and suitcase market in China, 2011-2020
Figure 6	Numbers of above-scale manufacturers of bags and suitcases in China, 2011-2015
Figure 7	Total assets of bag and suitcase industry in China, 2011-2015
Figure 8	Sales revenues of bag and suitcase industry in China, 2011-2015
Figure 9	Total profits of bag and suitcase industry in China, 2011-2015
Figure 10	Retail sales of women’s bag industry in China, 2011-2015
Figure 11	Sales costs of bag and suitcase industry in China, 2011-2015
Figure 12	Asset liability ratios of bag and suitcase industry in China, 2011-2015
Figure 13	Gross profit rates of bag and suitcase industry in China, 2011-2015
Figure 14	Expense and cost profit rates of bag and suitcase industry in China, 2011-2015
Figure 15	Sales profit rates of bag and suitcase industry in China, 2011-2015
Figure 16	Asset profit rates of bag and suitcase industry in China, 2011-2015
Figure 17	Turnovers of accounts receivable of bag and suitcase industry in China, 2011-2015
Figure 18	Turnovers of cash flows of bag and suitcase industry in China, 2011-2015
Figure 19	Turnovers of asset of bag and suitcase industry in China, 2011-2015
Figure 20	Retail volumes of backpacks in China, 2011-2015
Figure 21	Retail values of backpacks in China, 2011-2015
Figure 22	Average retailing prices of backpacks in China, 2010-2015
Figure 23	Retailing channels proportions of backpacks in China 2015
Figure 24	Proportions of women’s and men’s backpacks sold online in China 2015
Figure 25	Proportions of women’s and men’s backpacks sold offline in China 2015
Figure 26	Scales of bag and suitcase deals through mobile and PC in China, 2013-2015
Figure 27	Sales volumes of top ten bags and suitcases on Taobao in 2015
Figure 28	Numbers of bags and suitcases orders on Taobao in 2015
Figure 29	Sources proportions of imported cases with outer surface of leather or of composition leather in China from Jan. to Nov. in 2016
Figure 30	Sources proportions of imported handbags with outer surface of plastic sheeting or of textile materials in China from Jan. to Nov. in 2016
Figure 31	Flows proportions of exported cases with outer surface of leather or of composition leather from China from Jan. to Nov. in 2016
Figure 32	Flows proportions of exported handbags with outer surface of plastic sheeting or of textile materials from China from Jan. to Nov. in 2016
Figure 33	Business proportions of DAPAI (CHINA) CO., LTD. in 2015
Figure 34	Business proportions of Samsonite International S.A. in 2016
Figure 35	Business proportions of Anhui Kairun Co., Ltd., in 2016
Figure 36	Business proportions of Jiangsu Meijuke Technology Co., Ltd. in 2016
Figure 37	Retail volumes of backpacks in China, 2016-2021
Figure 38	Retail values of backpacks in China, 2016-2021

Table No.	Table Title
Table 1	Retail sales of world top ten brands of bags and suitcases in China, 2013-2015
Table 2	Market shares of world top ten brands of bags and suitcases in China, 2013-2015
Table 3	Compound growth rates of bag and suitcase in China, 2011-2020
Table 4	Market shares of bag market in China 2015
Table 5	Market shares of women’s bag market in China 2015
Table 6	Sales shares of bag market in China 2015
Table 7	Sales shares of women’s bag market in China 2015
Table 8	Coverage of bag market in China 2015
Table 9	Coverage of women’s bag market in China 2015
Table 10	Economic indicators of bag and suitcase industry in China, 2013-2015
Table 11	Total assets of bag and suitcase industry in China, 2011-2015
Table 12	Sales revenues of bag and suitcase industry in China, 2011-2015
Table 13	Total profits of bag and suitcase industry in China, 2011-2015
Table 14	Sales costs of bag and suitcase industry in China, 2011-2015
Table 15	Expenses of bag and suitcase industry in China, 2011-2015
Table 16	Top ten backpack brands in China
Table 17	Top ten businessmen’s backpack brands in China
Table 18	Top ten fashion women’s backpack brands in China
Table 19	Market shares of backpack manufacturers in China, 2013-2015
Table 20	Outputs of polyester fibers in China, 2010-2015
Table 21	Outputs of polyamide fibers in China, 2010-2015
Table 22	Online and offline retails of women’s and men’s backpacks in China 2015
Table 23	Numbers of chain supermarket stores in China, 2011-2015
Table 24	Operating areas of chain supermarkets and large-scale chain supermarkets in China, 2011-2015
Table 25	Sales values of chain supermarkets and large-scale chain supermarkets in China, 2011-2015
Table 26	Numbers of chain department stores in China, 2011-2015
Table 27	Operating areas of chain department stores in China, 2011-2015
Table 28	Sales values of chain department stores in China, 2011-2015
Table 29	Numbers of chain specialty stores in China, 2011-2015
Table 30	Operating areas of chain specialty stores in China, 2011-2015
Table 31	Sales values of chain specialty stores in China, 2011-2015
Table 32	Volumes of imported cases with outer surface of leather or of composition leather in China, 2011-2016
Table 33	Values of imported cases with outer surface of leather or of composition leather in China, 2011-2016
Table 34	Sources of imported cases with outer surface of leather or of composition leather in China from Jan. to Nov. in 2016
Table 35	Average prices of imported cases with outer surface of leather or of composition leather in China, 2011-2016
Table 36	Volumes of imported handbags with outer surface of plastic sheeting or of textile materials in China, 2011-2016
Table 37	Values of imported handbags with outer surface of plastic sheeting or of textile materials in China, 2011-2016
Table 38	Sources of imported handbags with outer surface of plastic sheeting or of textile materials in China from Jan. to Nov. in 2016
Table 39	Average prices of imported handbags with outer surface of plastic sheeting or of textile materials in China, 2011-2016
Table 40	Volumes of exported cases with outer surface of leather or of composition leather from China, 2011-2016
Table 41	Values of imported cases with outer surface of leather or of composition leather from China, 2011-2016
Table 42	Flows of exported cases with outer surface of leather or of composition leather from China from Jan. to Nov. in 2016
Table 43	Average prices of exported cases with outer surface of leather or of composition leather from China, 2011-2016
Table 44	Volumes of exported handbags with outer surface of plastic sheeting or of textile materials from China, 2011-2016
Table 45	Values of imported handbags with outer surface of plastic sheeting or of textile materials from China, 2011-2016
Table 46	Flows of exported handbags with outer surface of plastic sheeting or of textile materials from China from Jan. to Nov. in 2016
Table 47	Average prices of exported handbags with outer surface of plastic sheeting or of textile materials from China, 2011-2016
Table 48	Sales revenues of Xiangxing Group through selling backpacks, bags and suitcases, 2013-2015
Table 49	Revenues and profits of Xiangxing Group, 2012-2015
Table 50	Resources and equipment of Newcomer Corporation, 2014-2015
Table 51	Sales revenues of Newcomer Corporation through selling backpacks, bags and suitcases, 2013-2015
Table 52	Revenues and profits of Newcomer Corporation, 2012-2015
Table 53	Revenues of DAPAI (CHINA) CO., LTD. by products, 2014-2015
Table 54	Revenues and profits of APAI (CHINA) CO., LTD. by products, 2014-2015
Table 55	Operating revenues of Samsonite International S.A. by products and brands, 2015-2016
Table 56	Revenues and profits of Samsonite International S.A., 2013-2016
Table 57	Operating revenues of Samsonite International S.A. by regions and channels, 2015-2016
Table 58	Revenues and profits of St. Light Industry Co., Ltd.
Table 59	Outputs and sales of Anhui Kairun Co., Ltd., 2013-2016
Table 60	Sales revenues of Anhui Kairun Co., Ltd. by products, 2015-2016
Table 61	Revenues and profits of Anhui Kairun Co., Ltd., 2013-2016
Table 62	Revenues of Jiangsu Meijuke Technology Co., Ltd., 2015-2016
Table 63	Revenues and profits of Jiangsu Meijuke Technology Co., Ltd., 2014-2016