In recent years, the income level of Chinese residents grew steadily, to further improve the ability of people to online shopping, which effectively promoted the development of China's e-commerce industry. Statistics show that, in 2016, the national per capita disposable income was RMB 23,821, up 8.4 percent over the previous year, after deducting price factors, the actual increase of 6.3%.

As of June 2017, China’s netizen scale reached about 731 million. In 2016, China’s internet penetration rate was 53.2%, compared with the end of 2015 improved 2.9%.

With the rapid development of e-commerce market, the transaction scale is growing as well. In 2016, the transaction scale of e-commerce reaches about RMB23.0 trillion, with YoY growth of 25.5%. According to State Statistics Bureau, online shopping transaction volume amount to 14.9% of total social retail sales in 2016, with YoY growth of 2.2%. It is predicted that the scale will reach 16.6% in 2017. With the number of mobile users increasing rapidly, m-commerce in China becomes a popular trend. Though it may have wide application, m-commerce in China is still at an initial stage and the credit system construction is still weak. Related laws and regulations should be carried out for the development of m-commerce.

With the continued development of e-commerce, online payment businesses via third party payment organizations increase as well. According to iResearch, the transaction scale of internet third party payment has reached RMB19.2 tillion, with YoY growth of 60%.

Figure No.	Figure Title
Figure 1	Situation of China’s urban per capita disposable income, 2012-2016
Figure 2	Situation of China’s rural per capita disposable income, 2010-2014
Figure 3	Development trends of China’s urbanization, 2012-2016
Figure 4	China’s netizen scale and internet penetration rate, 2005-2014
Figure 5	Netizen scale structure of urban and rural, 2016-2017H
Figure 6	China’s mobile internet users scale, 2012-2017H
Figure 7	Gender structure trends of China’s netizen, as of June 2017
Figure 8	Age structure trends of China’s netizen, 2016-2017H
Figure 9	Educational level structure trends of China’s netizen, 2016-2017H
Figure 10	Occupation structure of China’s netizen, 2016-2017H
Figure 11	Personal income structure of China’s netizen, 2016-2017H
Figure 12	Gender of Online Shoppers by Region
Figure 13	Age Group of Online Shoppers by Region
Figure 14	Education Level of Online Shoppers by Region
Figure 15	Occupation of Online Shoppers by Region
Figure 16	Income Level of Online Shoppers by Region
Figure 17	Time Period for Online Shop Browsing by Region
Figure 18	Major Criteria for Unfamiliar Products Choosing by Region
Figure 19	Major Criteria for Familiar Products Choosing by Region
Figure 20	Monthly Average Number of Transaction by Region
Figure 21	Semi-annual Average Spending on Online Shopping by Region
Figure 22	Online Shop Frequency of Use by Age
Figure 23	Time Period for Online Shop Browsing by Age
Figure 24	Major Criteria for Unfamiliar Products Choosing by Age
Figure 25	Major Criteria for Familiar Products Choosing by Age
Figure 26	Monthly Average Number of Transaction by Age
Figure 27	Attitudes to Mobile Shopping by Age
Figure 28	Ratio of Online Shopping Spending to Daily Consumption
Figure 29	Reasons that Prevent Users from Shopping Online
Figure 30	Non Online Shoppers’ Attitude to Online Shopping
Figure 31	Time period of online shopping browsing for light users
Figure 32	Light users’ attitude to mobile shopping
Figure 33	Major criteria for light users in unfamiliar product choosing
Figure 34	Major criteria for light users in familiar product choosing
Figure 35	Reasons for Repurchase
Figure 36	Reasons for Repurchase on Taobao
Figure 37	Reasons for Repurchase on Tmall
Figure 38	Reasons for Repurchase on Yihaodian
Figure 39	Reasons for Repurchase on Dangdang
Figure 40	Reasons for Repurchase on JD.com
Figure 41	Reasons for Repurchase on Vipshop
Figure 42	Reasons for Repurchase on Amazon
Figure 43	Reasons for Online Shoppers Loss
Figure 44	Reasons for Online Shoppers Loss on Taobao
Figure 45	Reasons for Online Shoppers Loss on Dangdang
Figure 46	Reasons for Online Shoppers Loss on Vancl
Figure 47	Reasons for Online Shoppers Loss on JD.com
Figure 48	Use of Social Shopping Guide Websites
Figure 49	Whether Users has Repost Product Information on Weibo and “@” Friends
Figure 50	Whether Online Shoppers Browse Social Websites before Purchase
Figure 51	Purchase through Social Shopping on Weibo
Figure 52	Comparison of Semi-annual Average Spending between Social Shopping and Online Shopping
Figure 53	Whether Users have used Mobile Phone to Search for Product Information
Figure 54	How Users Browse Product Information on Mobile Phone
Figure 55	Whether Users Have Conducted Mobile Shopping in the Past Six Months
Figure 56	Time Period for Mobile Shopping
Figure 57	Semi-annual Average Spending on Mobile Shopping and Online Shopping
Figure 58	Online Shoppers that have Overseas Online Purchasing Experience
Figure 59	Product Category for Overseas Online Purchasing
Figure 60	Number of Time Purchasing
Figure 61	Proportion of Group Purchase Users in Online Shoppers
Figure 62	Product Category for Group Purchase
Figure 63	Number of Times Group Purchasing
Figure 64	Semi-annual Average Spending on Group Purchase and Online Shopping
Figure 65	Operation model of NETEVEN in France
Figure 66	E-commerce logistics process of EMONS in Germany
Figure 67	Transaction scale of e-commerce in China, 2011-2016
Figure 68	Growth Tendency of Chinese Online Shopping Transaction, 2011-2016
Figure 69	Tendency of the portion of Online Shopping Transaction to Total Social Sales, 2011-2016
Figure 70	Chinese Online Shopping Market Structure, 2011-2016
Figure 71	Chinese Online Shopping Brands Market Shares in 2016
Figure 72	Chinese m-commerce transaction scale, 2011-2016
Figure 73	User scale and usage of online/mobile payment, 2013-2014
Figure 74	Transaction scale of Internet third party payment in China, 2011-2016
Figure 75	Third party payment transaction scale structure, 2016
Figure 76	Brand penetration rate of the Chinese online payment market
Figure 77	Chinese online banking transaction scale and growth rate, 2011-2016
Figure 78	Chinese online banking market share in terms of transaction scale in 2016
Figure 79	B2B Industrial Chain Structure
Figure 80	Transaction scale of B2B market, 2011-2016
Figure 81	Revenue scale of B2B companies served 2011-2016
Figure 82	Market share of key B2B service providers in 2016
Figure 83	B2C Industrial Chain Structure
Figure 84	B2C e-commerce transaction scale in China, 2011-2016
Figure 85	Market share of key B2C sites in terms of transaction scale in 2016
Figure 86	Market share of direct sales B2C sites in terms of transaction scale in 2016
Figure 87	Market scale of local life services O2O in China, 2012-2016
Figure 88	Market scale of online educational in China, 2012-2016
Figure 89	Chinese C2C e-commerce transaction scale, 2011-2016
Figure 92	Chinese E-commerce Market Transaction Scale Forecast, 2017-2022
Figure 93	Chinese B2B E-commerce Transaction Scale Forecast, 2017-2022
Figure 94	Chinese B2C E-commerce Transaction Scale Forecast, 2017-2022
Figure 95	Chinese C2C E-commerce Transaction Scale Forecast, 2017-2022

Table No.	Table Title
Table 1	Policy list of China’s e-commerce
Table 2	M-commerce market share by transaction scale (purchases via mobile devices) in 2014
Table 3	Comparison of basic Internet resources in China, 2016-2017H
Table 4	Market scale of Internet economy in China, 2011-2014
Table 5	Usage of Internet applications among Chinese netizens, 2016-2017H
Table 6	Total package volume and total income for logistics industry in China, 2009-2017H
Table 7	Total value of social logistics goods, 2010-2014
Table 8	Advantages and disadvantages of logistics mode
Table 9	Search Engine Promotion Pattern
Table 10	Chinese Search Engines Competitiveness Rankings
Table 11	Chinese Weibo Competitiveness Rankings
Table 12	Chinese Video Websites Competitiveness Rankings
Table 13	Chinese Q&A Websites Competitiveness Rankings
Table 14	Chinese News Websites Competitiveness Rankings
Table 15	Classification of B2B
Table 16	O2O Application Domains
Table 17	List of China’s E-commerce model
Table 18	Chinese Clothes Online Shopping Transaction Scale, 2009-2016
Table 19	Cosmetics Domestic Online Sales, 2011-2016
Table 20	Chinese Online Tourism Industry Trade Volume Statistics, 2011-2016
Table 21	Chinese Online Tourism Segments Statistics Structure
Table 22	Chinese e-commerce foreign trade transaction scale, 2009-2016
Table 23	SWOT Analysis of Vancl
Table 24	Statement of Operations for Jumei, 2013-2016
Table 25	Operation situation of JD, 2013-2017
Table 26	Operation situation of Suning in 2016
Table 27	Comparison of B2C platform and real stores
Table 28	Operation situation of Gome, 2013-2017
Table 29	SWOT Analysis of Taobao
Table 30	SWOT Analysis of Dangdang
Table 31	SWOT Analysis of Eachnet