That being said, ‘artificial meat products’in China are little more than concepts at the moment. While there are R&Doperations being conducted in the country, there is no true artificial meatproduct company in China as of yet. The Chinese populace has yet to consumemeaningful amounts of ‘artificial meat products’, and acceptance of ‘artificialmeat products’ is not widespread as of 2019. The IPO of Los-Angeles based meatsubstitute company BeyondMeat spread shockwaves through the Chinese stockmarket, with interest in meat substitute companies increasing by the day.Besides Chinese company Shuangta Foods’ dealings with Beyond Meat however,there are no companies in the meat substitute industry in China.
This represents a great opportunity for foreigncompanies to enter the Chinese market as China’s meat substitute market is byall intents and purposes not even a fully-fledged market as of yet as there islittle to no trade at the moment. A foreign company that enters the market nowwould be able to gain critical footing in the industry and use the opportunityto assume a leadership position. The current state of Chinese pork prices as caused by the African Swine Flu outbreak in China makes it even more crucial for foreign companies to use this opportunity to enter the market as consumers are eagerly searching for safe alternatives.